PAUL MITCHELL THE SCHOOLS

PAUL MITCHELL THE SCHOOLS BRAND REFRESH CAMPAIGN

360 IDEATION | ADVERTISING | COLLATERAL | DIGITAL AND SOCIAL MEDIA | IN SCHOOLS | EVENTS | OUTDOOR

PAUL MITCHELL THE SCHOOLS was ready for a change. The challenge was to bring the visual language and tone of voice to where students live and engage. For a strong and cohesive brand image we celebrate and give a voice to the students and believe in their power to inspire and to influence. The images captured in documentary style with current students at an PM academy reinforce the authentic life, learning and camaraderie of the program. Infusing the brand image, brand voice and brand graphics with genuine optimism, positivity and a forward-moving mindset across the entire brand experience.

PAUL MITCHELL THE SCHOOLS ADMISSIONS COLLATERAL

PAUL MITCHELL THE SCHOOLS SOCIAL MEDIA CAMPAIGNS

DESIGN DIRECTION
AND ART DIRECTION
Judith Kaelin

DESIGN
Judith Kaelin
Lauren Henao

PHOTOGRAPHY
Stephanie Rausser
Sarah Silver

TALENT
Student Casting