MISS ME JEANS

MISS ME BRAND EVOLUTION CAMPAIGN

360 IDEATION | ADVERTISING | COLLATERAL | DIGITAL AND SOCIAL MEDIA | IN STORE | EVENTS | OUTDOOR

Guided MISS ME through a brand repositioning/brand image evolution by developing and executing well-defined, elevated visual concepts while staying true to the jeans’ original soul. The look and tone of the brand was elevated with a fashion forward vision, bold, minimal ‘denim hued’ photography resulting in an inspirational and aspirational campaign successfully connecting with the target demographic while retaining the existing audience.

MISS ME BILLBOARDS MACY’S HERALD SQUARE

CREATIVE DIRECTION
ART DIRECTION AND DESIGN
Judith Kaelin

PHOTOGRAPHY
Manolo Campion

TALENT
Jennifer McManis

STYLING
Jennifer Hitzges