LOVE DIRTY

LOVE DIRTY BEAUTY PRODUCT AND BRAND LAUNCH

360 IDEATION | BRANDING |  DIGITAL AND SOCIAL MEDIA |  VIDEO | ADVERTISING | COLLATERAL

Partnered with founder of LOVE DIRTY to launch a disruptive new beauty product. Developing and executing a cohesive brand identity, brand voice and brand positioning which speak specifically to this being a ‘hand sanitizer, elevated’. With social content at the forefront of its sales engine, the editorial and Instagram ready look and tone was developed and created through unique photography, distinct copy and bold graphic elements to be used across all channels. 

LOVE DIRTY GLAMSHELL

LOVE DIRTY SOCIAL MEDIA CAMPAIGNS

LOVEDIRTY.COM

CREATIVE DIRECTION
ART DIRECTION AND DESIGN
Jason Daniels
Judith Kaelin

PHOTOGRAPHY
Cleo Sullivan

TALENT
Latte / Olenka / Loretta / Stefanie / Hee So / Lili

NAILS
Michina Koide