CALVIN KLEIN BEAUTY

CK ONE ELECTRIC GLOBAL LAUNCH CAMPAIGN

ADVERTISING | COLLATERAL | IN STORE | EVENTS | OUTDOOR

Tasked with developing and executing a global image campaign to launch the new flavor ‘Electric’ for CK One. The resulting campaign is a boldly unique, exciting and slightly unpolished interpretation of the bright citrusy scent successfully connecting with the target demographic.

CREATIVE DIRECTION
AND ART DIRECTION
Judith Kaelin

PHOTOGRAPHY
Toby McFarlan Pond

CALVIN KLEIN BEAUTY

CALVIN KLEIN FRAGRANCE GLOBAL HOLIDAY CAMPAIGN

ADVERTISING | COLLATERAL | IN STORE | EVENTS

CREATIVE DIRECTION
AND ART DIRECTION
Judith Kaelin

PHOTOGRAPHY
Raymond Meier